250 words or more due at monday by noon eastern timeNow that you are aware of Cialdini’s Principles of Influence: Reciprocation, Committment/Consistency, Social Proof, Liking/Likablity, Authority, and Scarcity, analyze as many ads (print, video, radio, billboard) or sales pitches – this includes e-commerce site listings – as you can – at least five (5). If the ad is something you can take a photo of or screen capture do that – and it’s okay to mark that up . If it’s a video/audio ad or a sales pitch you can link to the video or provide a rough transcript. Your analysis needs to include which of the influence principles was used – it most likely uses more than one. The example on the right uses Reciprocation (the price reduction – we reduced the price, now you must buy this to be even), Social Proof (only 1 pair left covers this as it implies others have purchased), Likability (awww! adorable seals!), and Scarcity (Hurry! only 1 pair left! almost gone!). After matching the ad/pitch/solicitation to the influence ponder how that made you feel. How could you improve the appeal of the ad/pitch/solicitation using Cialdiin’s principles of influence?

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