Should Coca-Cola Build, Borrow, or Buy?
Complete Exercise 5B
Purpose Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2018–2019 and should do in 2020–2021.
Complete the Strategies in Action; Assurance of Learning Exercise 5B of your text.
· Step 1: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.
· Step 2: Determine two strategies that Coca-Cola is pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.
· Step 3: Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.
Book chapter 5
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