Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, incorporates your BetterUp assessment and coaching, and explains how your proposed project allows you to demonstrate the MBA program outcomes.IntroductionBased on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp on the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope in a clear and concise way. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall.For this assessment, you will formally propose your capstone project and include a discussion on how you will apply your leadership skills and where they are relevant in your project. As part of this thought process, you will take a BetterUp leadership assessment and have a one-on-one session with a BetterUp coach. This will give you the ability to discuss how your identified strengths will help you to create a capstone project that is valuable to you, effectively demonstrates the program outcomes, and provides a meaningful learning experience.PreparationRead the information in the BetterUp Assessment and Coaching resources in this assessment.Take the BetterUp assessment, and access your results.Complete at least one BetterUp coaching session.Review the MBA Capstone Project Description [PDF].Assessment DescriptionWrite a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.Include, at minimum, the following information:Analyze a business challenge or opportunity.Include an introduction about your proposal.Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.Establish the premise of your paper; for example, if your plan is to talk about how Dillard’s department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss. Define the strategy, scope, and action plan that you will use to complete the capstone project.Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity. Discuss the general type of data sources you will be using to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible resources from the Capella library’s business databases and article collections. Include the process or steps on how you will access the data necessary for analysis of a business topic or challenge.Explain how you will apply your leadership strengths (as identified in your BetterUp assessment results) and BetterUp coaching experience to support the various aspects of your project.Discuss how you will leverage your strengths, as uncovered in the BetterUp leadership strengths assessment, to the various aspects of your project, such as recommendations or business solutions. Also identify how you will address your leadership gaps that could impact or weaken your recommendations and solutions.Discuss how you can use the leadership coaching to assist you in completing a capstone project that you feel proud of and that allows you to effectively demonstrate your leadership skills and achievement of all program outcomes.Address how you can use coaching as a development tool to enable you to grow and develop as a leader.Write a conclusion. Include a wrap-up that ensures your supervisor/client that your project will meet all requirements, be valuable to them, and be completed on time. Be sure to conclude by asking for permission to continue to the next step. Your proposal should be organized using these sections:Introduction.Summary.Discussion of the Proposal.Strategy and Scope.Action Plan.Application of BetterUp Assessment Results and Coaching.Conclusion.
_mba_capstone_project.docx
cf_mba_capstone_project_description__1_.pdf
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Running Head: MBA CAPSTONE PROJECT
1
MBA Capstone Project
Name
Institution
Date
MBA CAPSTONE PROJECT
2
MBA Capstone Project
Introduction
Organizations are continually facing various challenges, especially in today’s agile world.
The company chosen for this project is Southwest airlines, which has been a low-cost carrier for
the past few decades. The headquarters of the company are in Dallas, Texas. The company has
been operating for over 40 years since its establishment in 1967 (Chishty-Mujahid, 2017). The
organization currently has more than 60,000 workers and operates flights to 101 destinations
around the world. The advantage of the airline over others is its low cost and no-frills strategy,
which has made them a market leader over the years (Chishty-Mujahid, 2017).
Statement of Scope
For the past two years, the company has been in the spotlight over several issues. At the
beginning of 2019, the company canceled a considerable number of its flights, citing
maintenance issues with their planes. This led to the angering of some of its clientele, who felt
that the company should have had better ways to deal with such a problem instead of
inconveniencing hundreds of travelers. The company took on the blame game and blamed the
situation on the mechanics (Josephs, 2019). It stated that the mechanics were attempting to
sabotage the operations of the company so that they could get leverage on the ongoing talks
regarding their terms of work. From this brief background, the research interests in Southwest
Airlines would be in the area of operations and strategic management, which is allencompassing. The reason for declaring these two fields as all-encompassing is that they will
investigate the entire production process at the company from the input stage through to
transformation and finally the output to identify the shortcomings of the organization and where
they could make changes.
MBA CAPSTONE PROJECT
3
Accessibility of data for this research may be a hard tackle, but that does not mean it is
impossible. The researcher will have to get data from the staff at the organization. These are the
mechanics who are the subject of accusation by the company of sabotaging the operations. For
this group of people, they may be unwilling to speak up to an outsider for fear of reproach from
the company and the union officials. Thus, the easiest method to get around this is to directly
approach the union and gather insights on the situation from them. The other group of people
necessary to obtain data from is the employees who handle the cancellation of flights, only the
customer care department. These will provide the details of how the organization dealt with that
incident earlier this year and how they have always handled these incidents. There is then the
human resource officers of the company who will give their side of the story concerning the
mechanic talks and the accusation that they are sabotaging operations. To obtain data from these
two parties, it will be necessary to get the relevant documentation from the school, such as an
introduction letter. Due to the sensitivity of the matter, there will also be measures to sign
confidentiality agreements with the respondents.
Demonstration of Outcomes
One of the outcomes is to understand the importance of ethics in business. The project
will achieve this through the data collection phase. The researcher will have to uphold strong
ethics by maintaining high levels of confidentiality. The confidentiality agreement letter is also a
part of achieving this objective. There is also the outcome of developing strong leadership skills.
A strong leader can identify underlying problems and drawing up strategies to solve them. The
project presents an undistilled situation at the company. Through an in-depth analysis, the
researcher will identify the underlying problems and resolutions.
MBA CAPSTONE PROJECT
4
Conclusion
The problem at Southwest is a strategy and operational issue. The strategy and operations
team must have a sit-down and analyze the root cause of the problem. The sit-down outcomes
should include a strategy such as research into all departments involved in the incidences
threatening the viability and reputation of this renowned airline. This is the central goal of this
project.
MBA CAPSTONE PROJECT
5
References
Chishty-Mujahid, N. (2017). Southwest Airlines’ successful economistic, cost-leadership
strategy examined considering Paul Lawrence’s renewed Darwinian theory: An analysis.
International Interdisciplinary Business Economics Advancement Journal, 2(2), 115-123.
Josephs, L. (2019). Southwest’s maintenance problems are costing it millions a week, CEO says.
Retrieved from https://www.cnbc.com/2019/03/05/southwests-maintenance-problemscosting-it-millions-a-week-ceo-says.html
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
•
Planning and executing the strategic and tactical elements of a comprehensive project.
•
Integrating and demonstrating the business leadership skills and techniques you have
learned throughout the MBA program.
•
Communicating your analysis and recommendations for a real organization both in
written form and in a formal presentation.
•
Completing your MBA program with an experience that reinforces and integrates what
you have learned throughout your MBA program.
The following information outlines the requirements and work associated with the capstone
project for MBA-FPX5910.
Capstone Project Examples
You have a wide variety of choice when it comes to choosing a capstone project that is
personally interesting and rewarding to you. It is your responsibility to propose a capstone topic
and scope that will allow you to demonstrate all of the MBA program outcomes.
Examples of project types that might be proposed to meet these requirements include, but are
not limited to:
•
A strategic plan developed for an organization to use that helps them solve a problem or
take advantage of an opportunity.
•
A strategic analysis conducted on a selected part or area of an organization.
•
A case study developed on a selected part of or situation within an organization.
•
An intervention developed to address an organizational issue; for example, a workshop
or training activity. The intervention should be broad-based enough to demonstrate the
program-level outcomes.
•
A consulting report developed to analyze a problematic issue within an organization; the
issue and analysis should be broad-based enough to demonstrate program-level
outcomes.
You may propose other project types for the capstone project so long as you are able to identify
how the proposed project satisfies the requirement of demonstrating the program-level
outcomes. When choosing your project type and/or topic, keep in mind that it must result in
recommendations, next steps, or some other type of actionable, evidence-based takeaways for
your intended audience, user, or subject of the project.
1
Capstone Project Selection and Proposal Guidelines
The organization must be real, not fictitious. This may be an organization to which you have
direct access for data gathering or one for which you will gather data via published sources. In
either case, it must be an organization for which you can gather the data needed to complete
the project. If need be, you may be allowed to use a disguised name for the organization in the
project report, but you must disclose to faculty what actual organization is being used as the
setting for the project.
There are certain organizations that we want you to avoid using for your capstone. These
organizations have been overly covered in the various business courses and might not be
“fresh” enough for you to showcase your MBA outcomes. For that reason, we encourage you to
select more low-profile organizations, or ones you can easily access for researching and
analyzing. Do not select these organizations for your capstone project:
•
Proctor & Gamble.
•
Johnson & Johnson.
•
Harley-Davidson Motor Company.
•
PepsiCo.
•
The Coca-Cola Company.
•
Amazon.com.
•
Apple Inc.
•
Starbucks Coffee Company.
•
Toyota Motor Corporation.
•
Walmart.
•
Google.
•
Kellogg’s.
•
Target Corporation.
•
McDonald’s Corp.
•
Burger King.
•
Ford Motor Company.
When proposing a capstone project, you will be required to briefly identify how the proposed
project ensures the demonstration of all seven program outcomes.
The scope of effort required should be such that it is doable in a 15–20 page paper, which is to
be submitted in Assessment 4.
2
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program
outcomes. The following table is taken from the Capstone Project Scoring Guide, at the Proficient
level. It outlines the expectations, at a minimum, for demonstrating each program outcome. (For
the best grade possible, strive to meet the grading criteria at the Distinguished level.)
MBA Program Outcome
Grading Criteria (at the Proficient Level)
1. Apply foundational knowledge
and an understanding of
business systems, processes,
and technology within and
across core disciplines.
Applies foundational knowledge (theories, models,
practices) and an understanding of business systems,
processes, and technology within and across core
disciplines.
2. Integrate information across
disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting
information (data, insights, best practices) across
disciplines from differing primary functional
perspectives individually and holistically.
3. Think critically and analytically
to provide evidence-based
solutions to business
challenges and opportunities.
Develops logical, well-supported, solutions based on
relevant, sound, logical, and credible evidence (data,
insights, analyses, best practices) to solve business
challenges and opportunities.
4. Apply innovative, strategic, and
sustainable approaches to
business practice and planning.
Applies innovative, strategic, and sustainable (longterm) approaches to business practice and planning.
5. Lead and collaborate in virtual,
global, and culturally diverse
environments.
Applies leadership and collaboration principles and
strategies for virtual, global, and culturally diverse
environments.
6. Integrate principles of ethics
and integrity into business
decisions.
Integrates principles of ethics and integrity into
business decisions by assessing ethical implications
and resolving ethical conflicts and dilemmas.
Capstone Deliverables
You will plan, execute, and deliver your capstone project; it should include the components and
requirements listed in this table.
Assessment
Brief Assessment Description
Submission Requirements
Assessment 1:
Capstone
Project
Summary
You will develop a brief summary of
your capstone project so that faculty can
approve your organization choice and
scope and provide appropriate
guidance. The project summary will also
list out each program outcome and how
the topic allows you to demonstrate
mastery of each.
•
•
•
Double spaced, academic
style.
Use at least one resource
from the Capella library
and one from the Wall
Street Journal.
Length is 2–3 pages.
3
Assessment 2:
Capstone
Proposal
Assessment 3:
Annotated
Outline
Once your topic and scope are
approved, you will submit a formal
proposal that includes a concise
analysis of your business topic. You will
also explain how you will leverage your
leadership strengths assessment results
and coaching experience (provided by
BetterUp), as well as your knowledge
and experience as a leader, to support
your capstone work.
To help you stay on track and receive
faculty feedback, you will create an
annotated outline of your paper. This
document will list all of the major
sections and sub-sections of your paper
and include some resources.
•
•
•
•
•
•
•
Assessment 4:
Capstone
Project
The final written project report will be a
formal document prepared for the key
stakeholders of your project. The
structure and length of the document will
vary according to the type of project
being undertaken, but the report is
expected to be substantial.
•
•
•
Single spaced,
professional style.
Use at least two resources
from the Capella library.
Reference your BetterUp
leadership strengths
assessment results and
coaching experience.
Length is 2–3 pages.
Double spaced, academic
style.
Use at least four resources
from the Capella library, in
addition to Internet
resources.
Length is 2–5 pages.
Single spaced,
professional style.
Use at least six resources
from the Capella library, in
addition to Internet
resources.
Length is 15–20 pages.
In Appendix A, you can view the
Capstone Project Scoring Guide. Be
sure to review these criteria often
throughout your project to ensure you
are fulfilling the expectations of the MBA
program outcomes.
Assessment 5:
Reflection and
Goal Setting
(Note: this
assessment is
not part of the
Capstone
paper)
This paper will summarize how your
strengths—as identified in the BetterUp
leadership assessment and improved
through your coaching—helped you to
create an effective capstone project.
Your paper will include a reflection of
your growth, how you have applied your
strengths, & how you would apply those
strengths further to enact the
recommendations you made in your
Capstone paper.
•
•
•
Single spaced,
professional style.
Reference your
BetterUp strength
assessment
results and
coaching
Length is 2-4
pages
4
Assessment 6:
Capstone
Presentation
This formal oral presentation will be
supported by a PowerPoint presentation
including slides with notes. You will
record the oral presentation and upload
it to the courseroom for formal review by
faculty. Your presentation should
present all facets of the capstone
project.
•
•
•
Presentation slides with
audio recording of you
presenting to your
audience.
Length is 10–20 slides.
Not to exceed 8 minutes of
run time.
Credible Resources
The majority of your resources should be from credible sources such as peer-reviewed,
scholarly journals and articles found in the Capella library. Other resources/databases, also
available from the Capella library, are the Wall Street Journal, Harvard Business Review, Lexis
Nexis, IBIS, et cetera. By now you should have solid skills in navigating the Capella library, but
just in case you need a refresher, remember that we have a custom library guide, Research
Guide – MBA, which is an excellent place to start your research.
5
You may also use additional Internet resources (such as blogs, websites, white papers, et
cetera), but evaluate and vet these sites/resources diligently to ensure you are using information
that is credible and evidence based. Use this information to determine whether or not the
resource is credible: Sources: What Can You Use for Your Research?; make sure you explore
the source types listed on the left.
6
Appendix A – Capstone Project Scoring Guide
Criteria
Non-performance
Basic
Proficient
Distinguished
Apply foundational
knowledge and an
understanding of
business systems,
processes, and
technology within and
across core disciplines.
References but does not
apply fundamental,
practical foundational
knowledge (theories,
models, practices) and a
functional understanding
of business systems,
processes, and
technology.
Applies fundamental,
practical foundational
knowledge (theories,
models, practices) and a
functional understanding
of a limited set of
business systems,
processes, and
technology within but not
across core disciplines.
Applies foundational
knowledge (theories,
models, practices) and
an understanding of
business systems,
processes, and
technology within and
across core disciplines.
Applies a balance of
theoretical and practical
foundational knowledge
(theories, models,
practices) and an indepth understanding of a
full range of business
systems, processes, and
technology within and
across core disciplines.
Justifies approach to
integrating foundational
knowledge, business
systems, processes, and
technology within and
across core disciplines.
Integrate most relevant
supportive and
conflicting information
(data, insights, best
practices) across
disciplines from differing
primary functional
perspectives individually
and holistically.
Analyzes information
from a singular discipline
or perspective or poorly
analyzes information
across disciplines from
few differing primary
functional perspectives.
Analyzes but does not
integrate limited
information (data,
insights, best practices)
across disciplines from
few differing primary
functional perspectives
individually but not
holistically.
Integrates most relevant
supportive and
conflicting information
(data, insights, best
practices) across
disciplines from differing
primary functional
perspectives individually
and holistically.
Evaluates supportive
and conflicting
information (data,
insights, best practices),
integrating insights
across disciplines from
multiple diverse
functional and strategic
perspectives individually
and holistically.
Develop logical, wellsupported solutions
based on relevant,
sound, logical, and
credible evidence (data,
insights, analyses, best
practices) to solve
business challenges and
opportunities.
Develops unsupported
(that is, emotional
testimonials, anecdotes,
or lack of evidence)
solutions and solutions
that are not logically
connected to business
challenges and
opportunities.
Develops unsupported
(that is, emotional
testimonials, anecdotes,
or lack of evidence)
solutions or solutions
that are not logically
connected to business
challenges and
opportunities.
Develops logical, wellsupported solutions
based on relevant,
sound, logical, and
credible evidence (that
is, data, insights,
analyses, or best
practices) to solve
business challenges and
opportunities.
Develops logical, wellsupported solutions
based on relevant,
sound, logical, and
credible evidence (that
is, data, insights,
analyses, or best
practices) to
systematically solve
business challenges and
opportunities relevant to
all applicable
stakeholders and crossfunctional departments.
Apply innovative,
strategic, and
sustainable (long-term)
approaches to business
practice and planning.
Does not apply or poorly
applies elements of
innovative, strategic, and
sustainable approaches
to business practice and
planning.
Applies some elements
of innovative, strategic,
and sustainable
approaches to business
practice and planning.
Applies innovative,
strategic, and
sustainable approaches
to business practice and
planning.
Integrates and justifies
innovative, strategic, and
sustainable approaches
to business practice and
planning that
appropriately challenge
the status quo while
recognizing change
management
implications.
Apply leadership and
collaboration principles
and strategies for virtual,
global, and culturally
diverse environments.
Does not describe or
poorly describes
leadership or
collaboration strategies.
Describes leadership
and collaboration
principles and strategies
that may or may not be
appropriate to virtual,
Applies leadership and
collaboration principles
and strategies for virtual,
global, and culturally
diverse environments.
Assesses leadership and
collaboration principles,
strategies, and
opportunities in virtual,
global, and culturally
7
global, and culturally
diverse environments.
diverse environments
and integrates flexible
perspectives and
collaborative approaches
in business.
Inte …
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