Create a Program Needs Analysis for your specific media project.
· Define the problem that the project should solve.
· Provide background information related to the client and problem.
· Analyze the audience that the project will address.
· Establish the objectives that, once accomplished, will meet the client’s need.
· Explain how the project will be distributed and used as well as how its success might be evaluated.
Follow the example in the DiZazzo text for formatting. Please submit the PNA as either a Word document or PDF.
View Rubric
Program Needs Analysis
Criteria
Ratings
Pts
Problem
view longer description
15 pts
Excellent
13.5 pts
Good
12 pts
Average
10.5 pts
Poor
9 pts
Unacceptable
0 pts
No Marks
/ 15 pts
Background
view longer description
15 pts
Excellent
13.5 pts
Good
12 pts
Average
10.5 pts
Poor
9 pts
Unacceptable
0 pts
No Marks
/ 15 pts
Objectives
view longer description
20 pts
Excellent
18 pts
Good
16 pts
Average
14 pts
Poor
14 pts
Unacceptable
0 pts
No Marks
/ 20 pts
Audience
view longer description
20 pts
Excellent
18 pts
Good
16 pts
Average
14 pts
Poor
14 pts
Unacceptable
0 pts
No Marks
/ 20 pts
Distribution & Use
view longer description
10 pts
Excellent
9 pts
Good
8 pts
Average
7 pts
Poor
6 pts
Unacceptable
0 pts
No Marks
/ 10 pts
Writing Quality
view longer description
10 pts
Excellent
9 pts
Good
8 pts
Average
7 pts
Poor
6 pts
Unacceptable
0 pts
No Marks
/ 10 pts
Writing Cohesion
view longer description
10 pts
Excellent
9 pts
Good
8 pts
Average
7 pts
Poor
6 pts
Unacceptable
0 pts
No Marks
/ 10 pts
Program Needs Analysis
Date: February 2, 2009
Working Title: Resume Training Video
Subject: Dos and Don’ts for resume writing
Client: Career Services
Costs/Benefits/Impacts: There is no budget. The video, when completed, will hopefully help students start their resume and alumni update and refine theirs.
Problem:
Many students do not have a resume or know how to make one that will be appropriate for job-hunting. If they do have a resume, it most likely needs to be refined to something more professional and simple. Alumni often have irrelevant or outdated information on their resumes.
Career Services also wants to make students aware of their resume-reviewing services.
Background:
Career Services wants to upload videos onto its website to benefit the students and Alumni of La Salle University. Their resume review service is available upon appointment or during free period and will continue as a free service to current and former students.
Audience:
Primary:
Undergrad students of La Salle University
Secondary:
Grad students, Alumni, and employees of La Salle
Size/discipline:
7,554 students (3,399 full-time undergraduates, 1,374 part-time undergraduates, and 2,781 graduate and doctoral students)
Audience Demographics:
La Salle has students from 44 states and 27 foreign countries. They are 47 undergraduate majors, 13 minors, 14 graduate programs, and 33 certificate programs with the largest majors being nursing, psychology, education and communication. There is a 60 percent female enrollment.
Audience Needs/interests:
Students need a clear, easy way for them to learn about how Career Services can help them specifically. Mainly, they will seek out help and information online. There will be an increasing need for Career Services as it is increasingly difficult to obtain a job in today’s economy.
Audience Knowledge/Experience:
Most students’ only contact with Career Services is through FYO or a career fair. Students are generally aware that La Salle has a Career Services department and that they have resources online, but they are too complicated or time-extensive to offer quick information to a student curious about the department.
Audience Attitudes:
Students who seek out assistance or information from Career Services are most likely proactive undergraduates looking for an internship or upperclassmen who are starting their search for a job after graduation. Upperclassmen who go to Career Services may be very driven or very desperate. Students often see Career Services as more of a hassle than as a resource to use to their advantage. Students tend to want to find all the information they may need online before making an appointment in person.
Objectives:
Upon viewing the video, audience members will:
· Be able to create their own professional resume
· Know what employers look for on a resume
· Update/refine their resumes
· Learn about the various types of resumes
Utilization:
Career Services will distribute this video online via their website.
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