TOPIC: PR Case Study Part 2: Press Release Template
PLEASE COMPLETE THE ATTACHED PRESS RELEASE TEMPLATE
Consider all of the public relations tactics that you have learned this topic. Complete the press release templates presenting a PR activity for your business, organization, or campaign. This activity may include but is not limited to events, meetings, tours, banquets, conventions, trade shows, or sponsorships.
Note: You will be given feedback on your template for revisions. Final draft of press release will be due in Topic 7.
Along with your pitch letter and press release templates, in 150-250 words, reflect on the activity you chose. Use the following prompts to guide your reflection:
Justify why your activity is an appropriate choice that helps further your goals for the company, organization, or campaign.
Justify why this activity is an appropriate choice for your demographics.
See Attachments
Topic 5 – Press Release Template
Complete this template in order to help you gather the content that you need, based on a common and general press release format (the inverted pyramid style). When you create your press release, it will be approximately 300 words. Your press release draft will be due in Topic 7.
Headline: Most important news or take away
Sub-Head: Second most important news
First Paragraph Content:
Who:
What:
Where:
Why:
When:
How:
Second Paragraph Content:
Who will be speaking on the company’s or campaign’s behalf?
What is there involvement?
Draft a QUOTE from this person.
Third Paragraph Content:
Is there additional or supporting content that you would like to add?
Fourth Paragraph Content:
Is there a third-party or additional party that could be used in supporting your case?
Draft a QUOTE from this person,
Final Paragraph Content: Provide any final, more general, background information, website and/or, phone numbers.
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